Our New Logo Says as Much About You as it Does About Us
A logo is often thought of as the face of a company or a brand. But that’s never been the case with Community Bank, because the face of our company has always been our people. It’s our tellers and our branch managers, our mortgage lenders and commercial business professionals, and everyone who makes us what we are. And that’s something that will never change.
What has changed over the years is how you want to do your banking. Technology has pushed the doors wide open so you can manage your money on your terms, no matter what your preference is. You’re as welcome as ever to walk into one of our branches to see a friendly face, or you can sit at your computer and manage your accounts all from the comfort of home. And of course, there’s your mobile device that allows you to do more than ever from pretty much anywhere.
How you choose to bank and how our people support you along that journey are the reasons we knew it was time to update our logo. The updated, modern look and feel reflects the digital transformation that has changed your expectations as a customer and how we meet them as a company. The clean, simple font conveys who we are (with community always first) and what we do as a financial institution. The warm “poppy-orange” color scheme symbolizes the warmth that human connection brings, whether that’s in person or virtually. And our refreshed link icon reminds everyone to recognize those connections at every turn.
Even if you’re the type to bank entirely online and never step foot into our branches, there’s a good chance you can still see our people out in the community. Whether it’s volunteering with a local organization, helping celebrate a new local business opening or sponsoring a community event, these are the ways our people remain the face of our organization. This important work is our daily reminder that we’re more than a bank; we’re a part of each community we call home.
Plain and simple, our new look doesn’t change our commitment to you. Bank however you want. We’re ready for you.
— Mark Tryniski, CEO, Community Bank